The average price of a quality queen-size mattress from an established company is about $1500. Some mattresses may cost more or less, depending on the type of materials a bed contains. You can find an even wider selection to choose from under $2000. It’ll be worth your time to find a reliable mattress to provide an even blend of comfort and support.
When looking for a mattress in your budget, don’t sacrifice quality. Consider the types of materials used (does the bed use just regular foam or pressure-relieving memory foam?), the sleep trial and length of warranty offered (a good company backs their product up with a trial and warranty) and how many third-party reviews you can find to help you vet your options.
14 Best Budget Mattresses of 2019
|Brand||Mattress||Highlights||Sleep Trial & Warranty||Price (Queen)|
|AS1||FDA-determined Celliant® technology and pressure-relieving memory foam||100 Nights & 20 Years||$999
|Zinus Green Tea||Improves muscle relaxation||100 Nights & 10 Years||$354|
|LinenSpa 8 Inch Hybrid||Pressure-relieving foam||30 Nights & 10 Years||$170|
|Saatva||Targets lower back pain||120 Nights & 15 Years||$1099|
|Original T&N||Pairs with all foundations||100 Nights & 10 Years||$595|
|Layla||Dual-sided||120 Nights & Lifetime||$999|
|WinkBeds Plus||Enhanced edge support||100 Nights & Lifetime||$1799|
|Allswell||Cools the sleeper||100 nights & 10 Years||$345|
|Midnight||Customizable||100 Nights & 10 Years||$895|
|Cool Breeze 12 inch Gel Memory Foam||Premium materials||120 Nights & 30 Years||$399|
|Casper||Free of harmful chemicals||100 Nights & 10 Years||$995|
|Original Nolah 10"||Environmentally friendly||120 Nights & 15 Years||$1019|
|10 Inch Gel Memory Foam||CertiPUR®-US||100 Nights & 10 Years||$240|
|Bowery||Boosted breathability||120 Nights & 10 Years||$699|
Our top choice for the best budget mattress, the Amerisleep AS1, stands at 10 inches and is made with 2 inches of pressure-relieving memory foam and 8 inches of a supportive core. Plus, it’s encased in a cover that uses FDA-determined Celliant® technology to help promote better sleep. Overall, this mattress provides some great features for a small price tag. It’s a firmer mattress, so generally it’s only recommended for stomach and back sleepers.
Amerisleep’s memory foam is five times more breathability than traditional memory foam, which helps keep the body cool at night. Bio-Core® is partially made from castor oil, allowing the foam to be less dense, with better airflow for additional cooling to the sleeper.
Amerisleep has a FDA-determined textile technology incorporated into the cover. Celliant® is clinically proven to leave sleepers rejuvenated.
Here’s how it works: when you sleep, your body naturally gives off heat. That heat is absorbed and recycled by thermoreactive yarn contained in Celliant®’s structure inside the cover into infrared energy. That energy is released and absorbed back into the body, which results in invigorating sleep.
- Open-cell memory foam
- FDA-determined Celliant® technology
- Outstanding support and body contouring
2. Zinus Green Tea
Consisting of four layers, the Zinus Green Tea mattress has 3 inches of green tea-infused memory foam; 2 inches of Comfort Foam™; 3.5 inches of convoluted, high-density foam; and a 3.5-inch layer of convoluted high-density base support foam.
The bed is available at 6,” 8,” 10,” and 12 inch” thickness levels.
It’s infusion of green tea in the memory foam layers set this mattress apart. The green tea infusion keeps the mattress fresh and provides microbial properties. With a medium-soft feel, the Zinus Green Tea mattress is ideal for side sleepers, contouring to reduce pressure in the hips and shoulders.
Some drawbacks to the Zinus Green Tea mattress include off-gassing potential, increased risk of overheating at night, and general lack of support. Some customers felt the mattress was too soft for their tastes.
Remember, customers need three days for the mattress to fully decompress once removed from packaging.
- Green tea-infused foam for freshness
- Antibacterial properties
- Ideal for side sleepers
3. LinenSpa 8 Inch Hybrid
The LinenSpa 8 inch has a 1/2 inch of quilted memory foam, 1.5 inches of comfort foam, and 6 inches of tempered steel coils.
The foam layers provide pressure relief and support, while also cultivating airflow through the coiled layer.
It’s available in Twin, Twin XL, Full, Queen, King, and California King sizes, with 8 inches or 10 inches thickness options.
As a hybrid, the LinenSpa 8 inches Hybrid offers the best of both worlds – contouring pressure relief and responsive support. The combined materials gives it a medium firm support. It has average durability, making it an ideal choice for college students, children, and guest bedrooms.
It will not last when regularly used by adults. Plus-sized sleepers may find this bed too thin and lacking support. There have been complaints of the topper being too thin, with customers feeling the coils underneath. Further, there is no actual sleep trial period, but instead a 30 day time limit to return the bed for a refund.
- Best budget pick
- Low price for good-quality hybrid
- Ideal as a guest bed
The Saatva comes with three comfort options (Plush Soft, Luxury Firm, and Firm) and two height options (11.5 inches or 14.5 inches) available. In the Luxury Firm at 11.5 inches you can expect a 1.25-inch poly-foam Eurotop; 4 inches of 416 individually-wrapped, 14.5 gauge coils; 2.5 inches poly-foam Lumbar Zone technology layer; and 4 inches of 844, 13-gauge tempered steel coils.
This unique two-layer, coil construction provides customers excellent responsive support. It’s materials are eco-friendly; the coils themselves made of recycled steel. Saatva’s cotton cover includes a natural thistle flame retardant.
Further, it has great edge support fostered by its Dual Perimeter Edge Support System.
Due to the coils, the Saatva has noise potential. It’s also a heavier mattress, making it difficult to maneuver.
Free White Glove Delivery and mattress removal services come with a each mattress purchase.
- Comfort level options
- Free White Glove Delivery service
5. Original Tuft & Needle
The Original Tuft & Needle mattress contains only two layers; 3 inches of T&N Adaptive® foam and 7 inches of high-density poly-foam. The mattress is then encased in a polyester cover. The T&N Adaptive® foam is infused with graphite and gel for wicking away moisture and temperature regulation.
It’s available in Twin, Twin XL, Full, Queen, King, and California King sizes.
The Tuft & Needle mattress contains a neutral-feel foam – a balance between sinking and floating. It offers good motion isolation, making it ideal for couples. The foam is also slightly bouncy, with a medium-firm feel.
While the Tuft & Needle is a great mattress choice for petite and average body types, it is not ideal for heavy sleepers.
The edge support is okay, but not as sturdy as other memory foam brands.
Tuft & Needle Highlights
- Use of graphite and gel for cooling
- Neutral feel foam
- Ideal for any type of sleeper
The Layla mattress includes 3 inches of copper-infused memory foam, 2 inches convoluted support foam, 3.5 inches support foam, and 1 inch of copper-infused memory foam.
Encased in a copper-infused cover, the Layla is dual-sided – one side is Soft, the other, Firm. It’s like getting two beds for the price of one!
The inclusion of copper in both its memory foam layers and removable cover makes the Layla stand out. Copper is heat conducive, drawing body heat away from the body and releasing it into the air. Copper is antimicrobial, and improves blood circulation.
The Layla is compatible with any type of bed frame.
It’s “hug” sensation with pressure relief due to its memory foam layers. Yet, it does have off-gassing odor potential.
Some customers felt the firm side was a little soft.
- Copper-infused memory foam
- Dual sided
- Removable, washable cover
7. WinkBeds Plus
Constructed with heavy sleepers in mind, the WinkBeds Plus mattress stands at 14.5 inches. The bed has an Euro-style pillow top with a stretch-knit Tencel® lyocell cover, 1 inch of gel poly-foam, 2.5 inches of latex foam, 7 ½ inches of pocketed coils, and a 2 inches of perimeter foam for edge support.
It also includes a cotton lumbar support pad for extra support to the lower back.
The WinkBeds Plus has been tried and tested. It’s built to perform better in handling 300 lbs and more. It’s also ideal for athletes looking for a more supportive mattress.
The mattress’s pocketed coils act as a 7-zoned support system, pushing back against areas with greater pressure – like the back – while offering more give to areas with less pressure, like the shoulders.
WinkBeds offers free shipping and returns with every purchase, making the WinkBeds Plus a risk-free purchase. They offer a 120-night sleep trial; though, it’s mandatory for customers to keep at least 30 days before they can schedule a return. It does have noise potential due to the coils and unfortunately, those who choose WinkBeds’ Plus can’t choose their firmness.
- Latex foam
- Lumbar support pad
- Ideal for heavy weights and athletes
The Allswell 10-inch construction contains three layers including a 1-inch quilted cotton cover, 2 inches of graphite and copper-infused memory foam, and 7 inches of pocketed coils.
With conforming memory foam and pocketed coils, the Allswell offers great comfort and support. The neutral cultivate minimal sinkage – but still feel as though you’re on top of the mattress. It’s compatible for any body type and ideal for any sleep position.
Allswell is backed by Walmart, but their mattresses are manufactured through Brooklyn Bedding.
The Allswell is available in Twin, Twin XL, Full, Queen, King, and California King. While it performed well for back and stomach sleepers, those primarily on their sides felt less pressure relief in the hips and shoulders.
There is off-gassing odor potential. Little is known about the mattress material specifics, like the foam’s ILD rating or coil gauge.
- Graphite and copper-infused memory foam
- Low-cost hybrid
- Ideal for any body type
9. Helix Midnight
As one of their most popular mattresses, the Helix Midnight stands at 10 inches. The Helix has a stretchy polyester cover, a layer of memory foam, a layer of high-density poly-foam, a pocketed coil system, and a high-density foam base.
The combination of coils and foam provides customers with a good bounce without feeling “stuck.”
Known for their customizable options, Helix offers nine options to choose from. Customers can either take a sleep quiz or browse the site and choose their own mattress. Helix is especially ideal for couples by presenting one of two options: a mattress with two different preferences on each side or a blend of both preferences combined into one mattress.
Little is known about the material specifics, like ILD rating or coil gauge, other than what each mattress initially contains. The Helix Midnight can seem heavy at over 100lbs.
While Helix offers customers a 100 night trial, they require customers to hold onto the mattress for 30 days before allowing any returns.
- Customizable options
- Ideal for couples
- Ideal for side sleepers
10. DynastyMattress Cool Breeze 12-inch Gel Memory Foam
The Dynasty Mattress stands at 12 inches, with 4 layers of foam. It includes 3 inches of gel memory foam, 4 inches of Cool AirFlow foam, and 5 inches of high-density support foam.
It also comes encased in a breathable, removable cover.
Sold through their website and Amazon with a medium-firm feel, the DynastyMattress is an ideal choice for combo and heavy sleepers. It’s built to withstand consistent use. It’s different foam layers provide pressure-relieving support and conformability.
Some drawbacks include customers find the mattress too firm and report premature sagging.
While it has low VOC emissions, there might be off-gassing odor. Some customers, report only two layers of foam instead of four.
- Low VOC emissions
- Washable, removable cover
- Ideal for combo sleepers
11. Original Casper
The Original Casper mattress contains four layers, standing at 9.5 inches. Inside the mattress we have 1.5 inches of poly-foam, 1.5 inches of memory foam, another 1.5 inches of poly-foam, followed by a 5-inch supportive base.
The whole bed is encased in a polyester cover. Altogether, the materials have a medium feel, a good choice for side sleepers.
The foams are designed to relieve pressure points in targeted areas. For instance, the foam will be softer in the shoulders, yet firmer at the back. The foam also offers excellent motion isolation, making it ideal for couples.
There are some customer complaints of overheating and others about the mattress’s weight.
- Good motion isolation
- A+ rating with the Better Business Bureau
- Ideal for couples
12. Nolah Original
The 10-inch, medium feel, Nolah mattress includes 2 inches of AirFoam™, 1 inch of support foam, 7 inches of high-density poly-foam, and a Viscose cover.
The foam layers provide a “hug” sensation while the support foam provides a slight bounce, making the Nolah more responsive than traditional memory foam beds. It was specifically designed with side sleepers in mind, fostering contouring for great pressure relief in the shoulder and lumbar areas.
The viscose cover improves airflow while wicking away moisture.
AirFoam™ reduces heat retention for a more restful sleep and optimal pressure relief.
Nolah contributes part of their profits to the Defenders of Wildlife – an organization dedicated to conserving American wildlife.
The Nolah offers a 120 night sleep trial for its customers, however they require the mattress is kept for a mandatory 30-day break-in-period before authorizing returns. Edge support doesn’t compare to high-end memory foam mattresses. Since it contains memory foam, there is potential for off-gassing odor.
- Cooling AirFoam™
- Ideal for side sleepers
- Contributions to Defenders of Wildlife
13. Lucid 10 inches Gel Memory Foam
The Lucid 10 inch Gel Memory Foam mattress contains two layers – 2.5 inches open-cell memory foam and 7.5 inches high-density foam – creating a medium-firm feel.
The mattress is encased by a removable Tencel® lyocell blend cover. The memory foam layer is infused with cooling gel to reduce overheating at night.
Because of its great contouring and support, the Lucid mattress is a good choice for back pain sufferers. The foam layers conform to the body, relieving pressure and pain for comfortable sleep.
It does have potential for off-gassing. Even with the gel-infusion, this mattress runs the risk of overheating the user, so it may not be ideal for those who sleep hot. Another drawback is the lack of edge support.
- Open-cell memory foam layer
- Removable Tencel® lyocell blend cover
- Ideal for those with back pain
14. Brooklyn Bedding Bowery
The Brooklyn Bedding Bowery stands at 10 inches with a medium feel and contains a quilted poly-foam cotton cover, 3 inches of gel poly-foam, 2 inches of dual-layer poly-foam, and a 5-inch high-density foam base.
First introduced in 2018, the Brooklyn Bedding Bowery was designed to compete with budget mattresses. It’s foam provides a neutral firmness so customers won’t feel like they’re sleeping entirely in the mattress instead, they’ll experience a comforting “hug” sensation.
The foam cultivates good motion isolation and average edge support.
While the Brooklyn Bedding Bowery is ideal for petite and average body types, plus-size sleepers may find this bed unsupportive. It maintains a risk for off-gassing odors.
With the 120 night sleep trial, Brooklyn Bedding requires a 30-day mandatory break in before authorizing returns.
Brooklyn Bedding Highlights
- Good value mattress option
- Neutral feel foam
- Ideal for petite and average body types
What to Look For in a Budget Mattress
Before browsing what’s available, know what to look for in a good quality mattress. Many don’t know what to look for and end up purchasing a popular model.
This can be a mistake, since there isn’t one perfect bed for everyone. Each person has their own wants and needs, and should look for a mattress based on their own preferences.
Regular Use or Guest Bed
One of the first things you should establish is who the bed will be for. Will it be regularly used by you, or will it be meant for a guest bed? A regularly used bed is worth paying extra for a higher-quality mattress with lasting durability. But, a guest room – or as a temporary sleep surface – it might be better to save yourself money by choosing a low-cost option.
For regular use, a higher-quality bed will be more comfortable and durable. Typically, this type of bed should last between 8 to 10 years at a $700 to $1000 price range, and include longer warranties. We highly recommend a quality bed for plus-sized sleepers, couples, and those with health problems.
Guest beds won’t have the same wear and tear as a regular bed. So, why pay extra for something you won’t be using?
Second, if you’re a single person who just moved into their first apartment or are attending college, you won’t have the space for a large, luxurious bed. All you need is a basic mattress with adequate support and comfort.
As a warning to our readers, never settle for the cheapest mattress option.
Cheap beds will have low-quality materials with a lifespan of five years if you’re lucky. You may end up paying more by replacing that cheap mattress when it breaks down then if you had paid extra for a quality bed.
Sorting through mattress components takes time; thankfully, most mattress companies provide transparency when their bed contains. Beware though – companies that don’t give specifics on layer numbers and layer thickness, or who give vague specification on their materials should be avoided. Chances are that these companies are selling poor-quality beds.
Good mattresses will have between two to four layers. Each layer is designed for a specific function.
- Comfort layer (top 1-2 layers) – responsible for cooling, motion isolation, and responsiveness. Consists of a cover, pillow top and/or memory foam for a plush feel. The comfort layer should be at least 2 inches thick.
- Support layer (middle layer) – firmer feel to help align the spine. This also acts as a transitional layer between comfort and support layers.
- Foundation layer (bottom layer) – provides compressive support for a more durable mattress. About 50% of the foundation layer should make up a good-quality bed; anything less may not last long.
Some companies may switch comfort and support layers for an additional luxury. The bed thickness contributes to the overall comfort and support.
Many don’t realize the mattress thickness can contribute to a bed’s level of comfort and support. A good quality mattress will be between 9 inches – for a firm mattress – to 14 inches – for a soft mattress. Some may prefer an even thicker mattress because of height, weight, or personal preference.
Ideally, a thicker mattress is better for plus-sized sleepers, who need extra support.
Knowing the difference between coil gauge and count can help determine quality in an innerspring or hybrid mattress.
- Gauge – measures the thickness of a coil. The lower the number, the thicker the coil. An ideal coil should be between 12 to 15.
- Count – the number of coils in a mattress. It determines the level of support and firmness. Innersprings and hybrids should have a coil count of 300 or more. Avoid mattresses with a lower count as they will lack proper support and wear down quicker.
When judging foam quality, pay attention to its ILD rating. ILD, or Indentation Load Deflection rates how soft or firm a layer of foam is. A quality foam will have a rating between 13 to 15. Support foam will have a higher ILD rating reaffirming its ability in supporting a sleeper’s weight. Avoid mattresses with an ILD rating lower than 10 – a low-density foam with an 8 ILD rating is more likely to sag and break down sooner.
On top of everything, look to see if a prospective mattress includes special features. Perks like cooling technology or a lumbar support layer, can appeal to someone’s personal preferences.
The denser the material, the less airflow. Density can easily cause sleepers to wake in the night, hot and sweaty. Luckily, manufacturers have noticed and taken steps to keep customers cool at night through cooling technology.
- Phase Change Technology – transforms body heat into infrared energy which is then absorbed into the body for aid rejuvenating rest.
- Gel – gel beads infused with memory foam absorb body heat and disperses it throughout the rest of the material. There is a risk that the gel beads will reach a limit of heat absorption before bouncing the heat back to the body.
- Copper – metal infusion with heat conductive properties. Itr pulls heat away from the body.
Ergonomic 5-Zone Support
Some companies add an ergonomic 5-zone support layer to offer a firmer feel to the head, back, and legs and a softer feel for the hips and shoulders.This special support layer aims to reduce pressure points and alleviate back pain. An ideal feature for those with back problems or chronic pain.
Companies may also include a lumbar support zoned layer. Lumbar refers to the lower back section of the spine. Some sleepers, especially those who suffer from chronic back pain, may find this an appealing option in a mattress.
Sleep Trials, Warranties, and Return Policies
Before finalizing a mattress purchase, look to see what sleep trials and return policies are available and always read up on the warranty. These features ensure customers they chose the right product and services to protect your investment.
Many companies offer sleep trials with a mattress purchase. The main benefit is trying out a mattress within the comfort of your own home without the added pressure of a hovering sale person. A sleep trial should include at least 100 days – this will allow time for the body to adjust to a new mattress and let you decide if you like it or not.
A warranty helps to protect your investment and reflects the quality of a mattress. You can expect at least a 10-year warranty with any standard mattress purchase. Warranties with less than 10 years could be a sign of a bad investment and should be avoided. Be sure to read the fine print before buying a new bed.
A return policy is definitely worth looking into, especially if a sleep trial isn’t available. If you purchase a mattress and within a few days realize it’s not for you, it’s nice to have the ability to return it for a full refund.
Make That Mattress Last!
It’s not enough to rely on that warranty to get your mattress to last. Damage, like water spills, may void the warranty. There are steps you can take that can better protect your mattress and extend its lifespan.
Invest in a mattress protector to protect against liquid spills. Since most warranties become void after the mattress surface has been stained, a mattress protector can also protect the warranty.
Mattress protectors can shield a mattress from bed bugs, dust mites, dirt, and other allergens. It reduces allergy symptoms and ensures a restful night. Be sure to wash your protector every two weeks to maintain the mattress protector’s effectiveness.
Many can be purchased under $50.
Many don’t realize the right mattress foundation can either extend or reduce the lifespan of a mattress. Box springs – while the traditional choice – may not be the right option for those with a memory foam or latex mattress.
A foundation helps reinforce a mattress’s support. Speak with a customer service representative for recommendations based on the type of mattress you choose.
Cleaning & Care
While there’s no way to fit a mattress into a washer, there is a better way to keep your mattress clean. Spot cleaning with warm water mixed with a mild detergent can help expand the life of your bed.
To eliminate odors and freshen up your bed, sprinkle baking soda over the sleep surface, then vacuum using the upholstery attachment.
Following these steps can help your mattress to last.
Risks of “Cheap” Mattresses
Regular use can cause a mattress to “age.” If you think about it, your bed goes through a lot; it consistently holds and supports your weight. It’s critical to spend the money on a quality mattress instead of sticking to the cheapest option.
Below are some warning signs to look out for that are commonly found in a low-quality bed.
Sagging can result from low-density foams or broken coils. As previously stated, always look at a foam’s ILD. If it’s lower than the recommended number, or if a sales representative isn’t giving a clear measurement, avoid that mattress. Low-density foam means less quality and less durability.
Regarding coils, pay attention to the gauge and coil count. Lower coil count and higher gauge ratings can be a sign of poor-quality coils – these types of coils will struggle to support any type of weight and are at risk of breaking and sagging. Also, read the full warranty before finalizing a purchase to know what the coverage is regarding sagging.
Wear & Tear
Cheaper mattresses show wear faster. While you can’t see the inner materials, you can tell the quality of a mattress by looking at the cover. If the stitching looks like it’s made of brittle or loose threads, you may want to avoid that bed.
In today’s world, innersprings are no longer the only type of mattress available. Memory foam, latex, and hybrid varieties are accessible from several companies. Materials have also evolved with better quality material and mattress technologies.
Each mattress type offers its own unique features that can benefit customers. Know to differentiate between each type and have a preference in mind before browsing.
Memory foam is one of the most popular types of mattresses. It rose in popularity because of it’s contouring properties. By cradling the body with a “hug” sensation, memory foam relieves pressure points and reduces pain. It also has excellent isolation.
In contrast, it’s contouring abilities may also cause the body to retain heat. When looking for the best memory foam mattress, we suggest choosing one with some type of cooling properties, like open-cell or plant-based foam.
Known as the “traditional” choice, the innerspring mattress consists of steel spring coils assembled for support. These coils may be interlocked, stand alone, or be individually wrapped. Most innerspring mattresses also include a comfort layer made of foam or cotton.
There are a few drawbacks to an innerspring. The coils may lend good support, but they can also create pressure points on the body. The thin comfort layer may not be effective in preventing this from happening.
Manufacturers combined the benefits of both memory foam or and innerspring into one perfect mattress. In some ways, they nailed it. A hybrid offers customers contouring pressure relief and coiled support. Yet, customers may also receive an increase in heat retention from the memory foam and more pressure points from the innersprings.
Extracted from the sap of rubber trees, latex is an eco-friendly option. It conforms to the body, similar to memory foam, but more responsive. Latex is ideal for those who move around in their sleep or struggle getting out of bed.
Latex will undergo one of two processes; Dunlop or Talalay. Dunlop provides a firmer sleep surface, while Talalay is slightly softer with targeted support.
Choosing a mattress is not solely based on what’s comfortable. A lot of it rides on personal preference, particularly sleep position. Each sleep position may require a specific level of firmness for spine alignment and support.
Side Sleeping Position
Side sleeping is considered the most popular sleep position. It opens the airways and aligns the spine. Sleeping on the left side is healthier than the right – provides better blood circulation and reduces acid reflux. The right side puts pressure on vital organs, like the liver.
Back Sleeping Position
As the healthiest sleep position, back sleeping aligns the spine and encourages better posture. In this position there is a risk of air obstruction. Back sleepers may snore and run the risk of developing sleep apnea.
Stomach Sleeping Position
Those who sleep on their stomachs face the highest health risks. Stomach sleeping and twisting the neck to the side places the neck at an unnatural angle for long periods of time, resulting in neck pain. Heavy pressure is also placed on the lower back – gravity pushes against the natural curve of the spine. To reduce this pressure, we recommend placing a thin pillow under the hips.
Combo Sleeping Position
If you find yourself changing sleep positions during the night, you may be a combo sleeper. Also known as “restless” sleepers, combo sleepers receive the same benefits from each sleep position. They also face the risk of the same health problems, like sleep apnea and neck pain.
Have You Found Your Budget Bed?
An expensive price tag doesn’t always result in quality. A great mattress can be found as long as you know what to look for. An advantage to buying an online mattress in comparison to a brick-and-mortar shop is the reduced price for high-end materials. For this reason,many of our top picks for the best budget mattress were bed-in-a-box type brands. Customers can just expect better quality and durability at a lower cost.